WHAT IS USER EXPERIENCE DESIGN?
User Experience Design (also referred to as UXD or UED) is the process of
increasing customer satisfaction and loyalty by focusing on the ease of use
as well as improving the overall pleasure in the interaction between the
customer and the product. This implies that regardless of its medium,
UX Design encompasses any and all interactions between a potential or
active customer and a company. As a design process it could be applied to
anything cars, software as service, web development and so on.
Despite being a design term, its use since inception has been almost
entirely within the online or digital industry, possibly due to these industries
gaining momentum simultaneously at the time of the term's use.
The responsibilities of Hollywood Studios Online's UX Designer are
targeted at the development of online products, but the process
can be applied to anything:
Strategy and Content
Product Structure and Strategy
Wireframing and Prototyping
Testing and Iteration
Execution and Analytics
Coordination with UI Designer(s)
Coordination with Web Developer(s)
Tracking Goals and Integration
Analysis and Iteration
So part marketer, part designer, part project manager the UX role is complex,
challenging and multifaceted.
Ultimately the aim is to connect a company's business goals to user's needs
through a process of testing and refinement that satisfies both parties.